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Don't
just settle for any old web site. Worse than no web
site is one that doesn't show you off well.
You should not judge all web sites by
ineffective ones, just as you would not condemn all restaurants if you
ate in one you didn't enjoy. A template web site may provide basic
information as do phone directories, but lacks the capability to show
you off uniquely. It is the difference between eating in a fast
food chain restaurant and in a unique fine dining restaurant, where the food is
prepared especially for you and the presentation, service, decor, and ambiance
make it a memorable experience.
An ineffective site is not a test drive.
You may be ruining your professional image and wasting valuable time
when you could be growing your business. Moreover, negative
results can discourage you so you never move to getting an effective web
site. We understand the importance so we revise web sites done by
others. We start with a blank screen, salvage your content, and rewrite the material effectively.
Your web site
should look like the high quality professional you are and be commensurate
with money you want to earn.
To
stand out from the crowd, you have to show why you are
outstanding.
Being listed on a group web site
or data base is like being in a phone directory. Potential
clients can get your name, address, phone number, and specialties,
but you do not stand out from the crowd. To stand out, show:
- trust
- comfort
 degrees and certificates- licenses
- specialty training
- board certification
- honors and awards
- faculty appointments
- experience
- leadership
- ethics
- affiliations
- publications (books,
articles, and excerpts)
- media appearances
- recognition of expertise and
being an authority
- testimonials
- research
- samples of advice (tips; your
own newsletter)
- community service
- current information
- and convey your individual
image, through your site's appearance.
Avoid
The Following Web Site Detractors
-
an obvious
"freebee" or "cheapie"
-
third party
ads (such as for phone co., etc.)
-
not having
your own domain name
-
a domain
name with "forward slashes"
-
a domain
name no one can remember
-
a web site
shared with your competitors
-
an e-mail
address lacking your web site's name
-
outdated
material
-
dead pages
(links go nowhere)
-
missing
graphics (empty boxes)
-
a web site
that is
Dr. Goldberg's psychological
background enables her to perceive and convey your unique strengths, in
a style commensurate with them.
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Our web sites
show why you are
outstanding. |
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by Carol Goldberg,
Ph.D.