| explanations for our clients
about web sites and computers |
| full web site services---our
clients don't have to learn anything |
| we can write it, saving clients time
and money, and with better results |
| customization (built from
a blank page, not look-alike templates) |
| understanding and conveying the
essence of each professional and his/her work to online and
media audiences |
| rapport between you and your
potential clientele via web site and media |
| confidentiality of private
practice and business information discussed
(confidentiality extends to clients as
with other psychology consultations) |
| shopping cart, included if wanted, on
clients' web sites for orders and payments of their books,
tapes, and services |
| special services, such as guest book,
polls, surveys, and forms available |
| pictures on sites for visual interest, multisensory communication, and conciseness
("a picture is worth 1,000 words") |
| reliability, including 24/7/365 tech
support and multi-location back-up redundancy by the designer |
| site statistics (such as
number of visitors, pages viewed per hour, entry and exit pages) |
| web site drafts online
(without public viewing) for client to see and react to during site development |
| web sites commensurate with
professional ethics |
| understanding health care
regulations (such as HIPAA privacy laws with electronic
transmission of patients' information) |
| privacy protection available (SSL
encrypted pages) |
| professional looking sites
(lively, yet without silly, distracting animations) |
| all arrangements in writing |
only billed for services
used
- no monthly web site
maintenance fees
- requested additions and
updates are billed ?la carte
- convenience of payment by credit and debit cards
|
excellent management of tasks
clients delegate to us
- obtaining domain names
and server hosting
- e-mail addresses
connected to web site (classier, easier for people to
remember, and prevent losing e-mail if you change other
e-mail addresses)
- adapting material for the
web
- composing and editing
copy
- deciding what to include
- photos (may include taking
pictures of you and your workplace)
- designing logos and
slogans
- developing newsletters
and tips
- posting timely
announcements
- developing effective
metatags for search engines to pick-up
- balancing the benefits of
site stickiness and resource links
- advising about
appropriate resource links
- submission to over 1,000 search
engines for powerful placement
|
| web sites that grow with you
and your work |
comfortable working
relationship
- accessibility by phone,
e-mail, and if nearby, in person
- consulting at each client's
preferred frequency
- flexibility
- stress management and
time management context
|
| marketing and other advice for our web
site clients on a private web site for them only |
by Carol Goldberg,
Ph.D. 